Heineken Experience
Taste the story of the world's most famous beer
Buy tickets
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Choose your experience
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Heineken® Tour + Rooftop
Enjoy our Heineken® tour and end with a breath-taking view over Amsterdam
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Heineken® Flagship Cruise
Heineken® Tour + 1h canal cruise
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Heineken Experience x Moco Museum
In cheers we trust
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VIP Tour
Get the full experience with behind-the-scenes access and a personal guide.
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Rock the City
Explore the best of Amsterdam
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The Perfect Match
The world’s greatest combination: beer and football.
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What our guests say about us
A fantastic experience from start to finish. Plenty of interactive areas with a chance to receive all photo opportunities sent to your email for free. 3 beers available throughout and at the end of the tour per person. Staff are incredibly friendly and informative.
Saooirse
Mar. 2025
A brilliant experience! The staff were brilliant and we were all pleasantly impressed with how everything was. The extra price for the rooftop bar was worth every penny! It was a fun, informative and brilliant afternoon! Would definitely recommend, especially with friends.
Ben
Apr. 2025
On the VIP tour you see many parts of the old brewery not available to the general public. You end the tour in a private tasting bar. I won’t tell you how you enter it as I don’t want to spoil the surprise. We all agreed it was special...
Dennis
Dec. 2024
Absolutely brilliant! Really immersive and interesting, great gift shop and the beer was lovely.
Definitely recommend as something to do on your trip to Amsterdam even if you don't drink beer.
Casey
Mar. 2025
Celebrate the F1® Exhibition Opening
Book your Heineken Experience tickets and unlock an exclusive offer for The Formula 1® Exhibition in Amsterdam.
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